Marketing 101: Word Continuity
Word association is a very powerful tool in marketing, so it's no surprise I enjoy this form of word-play. Give me a piece of paper, a pen and a dictionary/thesaurus, and I am in heaven with word continuity.While waiting for public transportation this afternoon, I came up with these sets (evil-lawful & chaos-order). Word-play can often occupy my time for hours; have a go at the word-play word association (hate-love, poor-rich, hunger-satiety, etc), you'll find yourself addicted to them. I'm not sure if they can be called poems, but prepare yourself for an emotional roller-coaster ride:
Evil
Nefarious, Sinful
Malicious, Wrong, Indifference, Right, Affectionate
Loving, Virtuous
Lawful
Chaos-to-Order
Chaos
Mess, Jumble
Confusion, Disorder, Random, Complex, Array
Structure, Thoughtful
Order
I've tried the continuity for Man-to-Woman, but it is very limiting; however, going from Child-to-Adult holds much surprises. Yes, this is the kind of silly games often played in marketing meetings. When we get bored with word association games, we turn the coffee cups over and see what Rorschach Inkblot patterns emerge. This is how products and companies are named.
another point of view ...
Are you serious about product and company names? And all this time I thought it was just a smart person "in Tune" with society...heh heh...
JADEDMANIAC: completely serious. marketing is usually just about generating reports from focus groups. and the top marketeers are not in-tuned with society at all -- on the contrary, they are actually at the fringe of societies; either trying to bring the past back, re: retro, or invent the future, re: self-fulfilling destiny.
think of the futurist faith popcorn. she's one of the most amazing marketeers i've ever met. she's really out there. check out the "popcorn report" if you get a chance.
MQUEST: can't say there's any rule per se. the only thing i think that makes sense is that the middle line needs to be the point of inflection -- when the continuity starts to shift in a very apparent way to show both ends. i can't imagine anything else.
ANTHONYPEREIRA: ah, i'm sure sooner or later you would have come to that conclusion .. marketing is not as random as most people would like to think. i mean, would you pay lotsa $$$ just to call your company after a fruit?
That's pretty cool. And in your Rorschach inkblot I see a Hawaiian tiki-guy bringing me fresh watermelons (to make watermelon margaritas, of course). What does this say about me?
help...... these are challenging.
I tried sour to sweet, but stuck
here's what I have so far
Sour -to -sweet
sour
tart, pucker
old, sickening,???, sticky, sugary
goodness, ???
sweet
~lol!~
I'm glad to hear the market economy is still as independent/unplanned/footloose as ever. *bg*
I have a degree in Advertising that is going to waste. Why don't you hire me to come work at your company. It sounds a lot fun then talking high power exc's out of their money...I mean selling them much needed displays.
ps-- Nothing to do with word association, but I just posted some photos of last month's Alaska trip on my blog-- The Chugach Mountains kind of look like Rorschachs, especially when you're flying over/through them and feel existentially uneasy. *bg*
Straight to gay, Republican to liberal, Give to recieve. Hmmm. After reading your associations I can almost see the words inbetween.
Cheers,
k
A very interesting and thought inducing post. There seems to be a connection between everything when you get down to it. Well done.
ANTHONYPEREIRA: you're still young enough that you don't need to be financially responsible. heck, if you weren't living beyond your means (re: credit and debit cards), then i would be a bit worried that you're not contributing to your generation's rising debt.
by the way, an interesting anagram for 'debit card' is 'bad credit' -- i have a post on anagram, you might enjoy it!
TRUEJERSEYGIRL: i love what you see in the inkblot .. i think that just means you're ready for a vacation! on your blog, i remember seeing a posting about your basement-turned-tiki bar; i've aspired to have a tiki bar, but that never happened .. i go out to the bars too much, i think.
BROOKE ROSE: thank you so much for swinging by. i dropped by your blog earlier today, and i love your blog. hope it's ok that i add you to my blog parade!
DIADIMA: thanks so much .. you've just made me smile. i love your blog, that's why i started visiting your blog, you know that, dontcha? as a youngster, you have all the angst and potential that is so 'neat' to hear .. i really like the fact that you have the conviction to post some of the most political posts i've ever read.
MQUEST: you're thinking too hard! if you just let your mind take off, then you're see some of the most amazing word association come through. i like your FULL <-> HUNGRY i'm gonna have to come up with my own version.
PERI: oh, i like what you have started .. suggestions for two of your blanks: syrupy - dessert
speak up!
Julie
Are you serious about product and company names? And all this time I thought it was just a smart person "in Tune" with society...heh heh...
Nam LaMore
JADEDMANIAC: completely serious. marketing is usually just about generating reports from focus groups. and the top marketeers are not in-tuned with society at all -- on the contrary, they are actually at the fringe of societies; either trying to bring the past back, re: retro, or invent the future, re: self-fulfilling destiny.
think of the futurist faith popcorn. she's one of the most amazing marketeers i've ever met. she's really out there. check out the "popcorn report" if you get a chance.
Nam LaMore
MQUEST: can't say there's any rule per se. the only thing i think that makes sense is that the middle line needs to be the point of inflection -- when the continuity starts to shift in a very apparent way to show both ends. i can't imagine anything else.
Nam LaMore
ANTHONYPEREIRA: ah, i'm sure sooner or later you would have come to that conclusion .. marketing is not as random as most people would like to think. i mean, would you pay lotsa $$$ just to call your company after a fruit?
True Jersey Girl
That's pretty cool. And in your Rorschach inkblot I see a Hawaiian tiki-guy bringing me fresh watermelons (to make watermelon margaritas, of course). What does this say about me?
help...... these are challenging.
I tried sour to sweet, but stuck
here's what I have so far
Sour -to -sweet
sour
tart, pucker
old, sickening,???, sticky, sugary
goodness, ???
sweet
Unknown
~lol!~
I'm glad to hear the market economy is still as independent/unplanned/footloose as ever. *bg*
Nightmare
I have a degree in Advertising that is going to waste. Why don't you hire me to come work at your company. It sounds a lot fun then talking high power exc's out of their money...I mean selling them much needed displays.
Unknown
ps-- Nothing to do with word association, but I just posted some photos of last month's Alaska trip on my blog-- The Chugach Mountains kind of look like Rorschachs, especially when you're flying over/through them and feel existentially uneasy. *bg*
Straight to gay, Republican to liberal, Give to recieve. Hmmm. After reading your associations I can almost see the words inbetween.
Cheers,
k
The Complimenting Commenter
A very interesting and thought inducing post. There seems to be a connection between everything when you get down to it. Well done.
Nam LaMore
ANTHONYPEREIRA: you're still young enough that you don't need to be financially responsible. heck, if you weren't living beyond your means (re: credit and debit cards), then i would be a bit worried that you're not contributing to your generation's rising debt.
by the way, an interesting anagram for 'debit card' is 'bad credit' -- i have a post on anagram, you might enjoy it!
TRUEJERSEYGIRL: i love what you see in the inkblot .. i think that just means you're ready for a vacation! on your blog, i remember seeing a posting about your basement-turned-tiki bar; i've aspired to have a tiki bar, but that never happened .. i go out to the bars too much, i think.
BROOKE ROSE: thank you so much for swinging by. i dropped by your blog earlier today, and i love your blog. hope it's ok that i add you to my blog parade!
Nam LaMore
DIADIMA: thanks so much .. you've just made me smile. i love your blog, that's why i started visiting your blog, you know that, dontcha? as a youngster, you have all the angst and potential that is so 'neat' to hear .. i really like the fact that you have the conviction to post some of the most political posts i've ever read.
MQUEST: you're thinking too hard! if you just let your mind take off, then you're see some of the most amazing word association come through. i like your FULL <-> HUNGRY i'm gonna have to come up with my own version.
PERI: oh, i like what you have started .. suggestions for two of your blanks: syrupy - dessert
speak up!
previous 10 posts:
- Slogans: Something for Everybody
- Closet Hanger-Ons
- The Start of the Journey
- While You're Down There ...
- Translating Content Out of Context
- Slow for the Cone Zone
- Taking to the Air
- The Intersection of Shakespeare and Astronomy
- The Treat of the Graham Cracker
- Skip the CD, Make Mine An Audio-Cassette Tape!
